We are shifting things around at Endurance.
Most obvious change is transitioning from Endurance Coffee Roasters to Endurance Coffee Company.
1. It sounds better(in my opinion)
It was a mouthful. Now we can abbreviate as Endurance Coffee Co
2. Changing focus
Names say a lot. They define. I believe being called Endurance Coffee Roasters bottlenecked us to stay as we were and not expand into other territory.
3. Endurance is about to be offering more than just roasted coffee
New territory means new products and ideas. We will keep you up to date as the product development journey continues.